The 12 for 12k Challenge: Changing the World Through Social Media is the brainchild of Press Release PR owner Danny Brown. Inspired by the way that social media has changed so many lives for the better already with various charity promotions, Danny wanted to do something that was both easy to take part in and have the potential to change as many lives as possible.
The 12for12k Challenge started taking shape.
With statistics showing that the easier something is to remember and support, the more likelihood of people taking part. If a buzzword or catchphrase can be short and punchy, people remember it - this was the genesis of 12for12k, the acronym for the 12 for 12,000 Challenge.
The concept is simple:
12 months of the year
12 charities, 1 chosen every month
$10 donation per person, per charity, each month for 12 months, a total of just $120 per person over the year
The goal - $12,000 per charity, $144,000 raised overall by December 31 2009
To ensure as much help goes to those who need it, all the partners in the 12for12k Challenge are offering their time and services for free. Additionally, every charity chosen must have no more than 10% administration costs, with financial records available on request.
The hope is that by keeping the donation amount small but the donating numbers high, the 12for12k challenge will not only be simple, but doable. $10 per month should be an easy amount for most people to give. One less beer; one less pizza; one less magazine - is it too much to ask for so little that can benefit so many?
After the original charity encountered some last-minute problems, I am elated to announce the charity the 12for12k Challenge will be supporting in February is Stop the Silence.
While their original charity for February was going to be an animal-based one, the 12for12k Challenge believes strongly in what Stop the Silence is trying to achieve. I hope you do too, and help us raise much-needed funds for this inspiring cause.
Please visit the website: http://12for12k.org/2009/02/02/stop-the-silence-is-the-february-12for12k-charity/